Selling more products in your WooCommerce store doesn’t have to be hard. A WooCommerce product bundle lets you group related products and sell them as a package. This not only helps customers find what they need quickly but also boosts your sales.
You can think of it as a combo deal, people love saving money and getting more value! Whether you're bundling a phone with accessories or a skincare set, product bundles make shopping easier.
In this guide, we’ll walk you through what product bundles are, why they work, and how to set them up in WooCommerce to increase your sales effortlessly.
What Is a Woocommerce Product Bundle?
A WooCommerce product bundle is a simple way to sell multiple products together as a package. Instead of buying items one by one, customers get a set of related products in one go. This makes shopping easier and often saves them money.
Bundling works by grouping similar or complementary products and offering them at a special price. For example, a laptop with a mouse and a bag, a skincare set with a cleanser and moisturizer, or a breakfast combo with coffee and a mug. You can create bundles with discounts or just as a convenient package.
Popular use cases include combo deals that offer discounts on bundled products, starter kits designed for beginners needing everything in one go, and gift sets that enhance the appeal of presents. These bundles simplify the shopping experience and encourage larger purchases making them a smart strategy. With the best ecommerce wordpress plugins, setting up and managing such product bundles becomes seamless, ultimately boosting sales and helping manage inventory more efficiently.
Why Use Product Bundles In Woocommerce?
A WooCommerce product bundle is a great way to boost sales while making shopping easier for customers. Instead of buying just one item, they get a package of related products, which increases the total amount they spend. This helps you grow your average order value (AOV) without much extra effort.
Bundles also enhance the customer experience by offering convenient product combinations. For example, a camera bundle with a memory card and a case saves customers time and effort. They don’t have to search for each item separately.
Another big benefit is clearing out slow-moving inventory. You can bundle less popular items with bestsellers to move stock faster.
Also, bundles are perfect for cross-selling and upselling. When customers see a bundle with products that complement each other, they're more likely to buy the complete set rather than a single item. This makes bundles a smart way to increase both sales and customer satisfaction.
Step-by-Step Guide to Creating a Product Bundle in WooCommerce
Setting up a WooCommerce product bundle is easier than you might think. You can do it in two ways: using WooCommerce’s built-in features or a plugin. Let’s go through both methods step by step.
Using WooCommerce’s Default Features
WooCommerce lets you create a basic product bundle using grouped products. This method works well if you just want to display related products together without complex pricing rules.
Steps to Create a Grouped Product Bundle:
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Go to WooCommerce Dashboard – Log into your WordPress site and navigate to Products > Add New.
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Select “Grouped Product” – Under the “Product Data” section, change the product type to Grouped Product.
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Add a Main Product – Enter a title and description for the bundle (e.g., “Photography Starter Kit”).
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Create Individual Products – For each product in the bundle (e.g., camera, tripod, memory card), add them separately as Simple Products.
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Link the Products Together – Go back to your grouped product, scroll to the “Linked Products” tab, and add the individual products under Grouped Products.
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Publish the Bundle – Once everything looks good, click Publish to make the bundle live on your store.
This approach is straightforward, but it lacks flexibility for custom pricing, discounts, or advanced layout configurations. If you're looking for more control over your bundle’s appearance and functionality, using a plugin is the smarter route just like how WordPress cache plugins offer better performance optimization compared to basic caching methods.
Using WooCommerce Product Bundling Plugins
If you want to create customizable and discount-friendly bundles, using a WooCommerce product bundle plugin is the best option. These plugins let you set custom prices, offer discounts, and adjust layouts.
Popular WooCommerce Product Bundle Plugins:
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WooCommerce Product Bundles – Official WooCommerce plugin with flexible bundle options.
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YITH WooCommerce Product Bundles – Great for offering discounts on bundled items.
Steps to Create a Bundled Product Using a Plugin:
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Install and Activate the Plugin – Go to Plugins > Add New, search for a product bundle plugin, install, and activate it.
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Create a New Bundle – In your dashboard, go to Products > Add New and select “Bundled Product” as the product type.
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Add Products to the Bundle – Choose the products you want to include in the bundle.
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Set Pricing and Discounts – You can offer a fixed price, apply percentage discounts, or allow customers to choose specific products within a bundle.
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Customize Layout and Display Options – Some plugins let you change how the bundle appears on the product page.
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Publish Your Bundle – Click Publish, and your bundle will be live!
With a plugin, you get more flexibility, making it easier to attract customers and boost sales.
Whether you use the built-in grouped product feature or a plugin, bundling products is a great way to increase revenue and improve customer experience.
Best WooCommerce Product Bundle Plugins
WooCommerce Product Bundles
WooCommerce Product Bundles is the official plugin from WooCommerce, offering flexible bundling options for store owners. It allows users to create pre-defined bundles with fixed products or customizable bundles where customers can choose their own items.
The plugin supports discount options, making it easy to encourage bulk purchases. Customers can select product quantities and variations, ensuring they get the exact items they need.
It also integrates seamlessly with subscriptions, memberships, and gift cards, making it adaptable to various business models. Much like the most popular WordPress themes, WooCommerce Product Bundles offer built-in stock management features, allowing store owners to efficiently track inventory even when items are sold as part of a bundle.
This plugin costs $49 per year for a single site. Since it is an official WooCommerce plugin, it provides excellent support and compatibility with other WooCommerce extensions.
YITH WooCommerce Product Bundles
YITH WooCommerce Product Bundles is another powerful plugin that simplifies the process of bundling products. It is ideal for store owners who want to offer discounts, cross-sell products, and create promotional offers.
With this plugin, businesses can create both fixed and flexible product bundles, giving customers the freedom to customize their purchases. It also allows store owners to choose between fixed pricing for bundles or dynamic pricing, where the total price depends on the items selected.
This plugin is priced at $79.99 per year for a single site. While it offers great features for running bundle discounts and promotions, it is slightly more expensive than other options. The interface is user-friendly, making it easy for store owners to set up bundles without technical expertise.
However, customization options for the bundle layout are somewhat limited. Still, for those looking to boost sales through discount-driven bundles, YITH WooCommerce Product Bundles is a great choice.
WPC Product Bundles for WooCommerce
WPC Product Bundles for WooCommerce is an excellent option for store owners who want a simple and affordable solution. This plugin is available in both a free and premium version, making it accessible for businesses of all sizes.
It allows store owners to create both fixed and flexible product bundles while offering discount options such as percentage-based or fixed-price discounts. Customers can also add or remove items within a bundle, making their shopping experience more personalized.
The plugin supports different product types, including simple, variable, and subscription products, ensuring compatibility with various WooCommerce stores.
The free version includes basic bundling features, while the premium version starts at $29 per year. One of the biggest advantages of this plugin is its affordability and ease of use, making it a great option for beginners.
However, it lacks some advanced features, such as custom bundle layouts and deep integration with subscription services. Support is also limited in the free version.
Conclusion
A WooCommerce product bundle is a simple yet powerful way to boost sales, increase average order value, and improve customer experience. By grouping related products, you make shopping easier for your customers while encouraging them to buy more.
Bundles also help clear out slow-moving inventory and promote cross-selling. Whether you use WooCommerce’s built-in features or a plugin, setting up product bundles is quick and effective.
Don’t wait start bundling products today and boost your sales! Just as a WordPress theme bundle offers great value through multiple design options, a WooCommerce product bundle plugin helps you create compelling deals that deliver more value to your customers with every purchase.
