Ultimate Guide to WooCommerce Checkout Page Customization Tips

Introduction:

An eCommerce store's checkout page is an essential part since it serves as the last point of contact for customers to finish their transactions. It is possible to substantially boost customer satisfaction and conversion rates in woocommerce checkout page customization by making major modifications to the normal checkout experience. Shop owners may create a smooth, tailored shopping experience that fits the demands of their clientele and represents their company's identity by personalizing the checkout page.

We'll go over a few ideas and methods for personalizing your WooCommerce payment page in this extensive guide. These techniques will assist you in streamlining the process of checking out and lowering cart abandonment, from streamlining form fields to connecting payment choices and improving the overall appearance. Regardless of your level of experience as a developer, these insights will enable you to optimize the checkout process and increase revenue.

Why Modify Your WooCommerce Checkout Page:

One of the most widely used eCommerce WordPress plugins that are available is WooCommerce. It provides a plethora of already set-up tools for coding-free eCommerce site setup.

The default woocommerce checkout page customization nevertheless might not be fully compatible with your eCommerce company's unique needs and distinctive personality. You can: by altering the default WooCommerce checkout page

1. Enhance the User Experience:

A protracted and complex purchasing process could prove upsetting to customers and dissuade them from making a purchase. Customers may complete the WooCommerce checkout process more swiftly and easily through eliminating useless fields and offering clear instructions.

By checkout page customization the purchasing experience to your target audience's specific needs and tastes, you can increase their overall feeling of worth. For a better experience, for example, allow customers to choose their desired language, currency, payment processor, and shipment option.

2. Increase Sales Conversion Rates

Recent data on eCommerce show that nearly 70% of purchasers leave their carts empty before checking out. A complex woocommerce checkout page customization process, surprisingly expensive shipping charges, the need to create an account, subpar web page performance, and a dearth of other payment channels constitute some of the causes of this. You may increase conversion rates by using customization to fix problems consumers are experiencing with your checkout page.

3. Boost Order Value on Average (AOV):

Modifying the woocommerce checkout page enables you to apply cross-selling and up-selling tactics. Customers may be encouraged to add additional things to their basket and raise the average purchase value via personalized suggestions of goods, special offers, and package deals that are displayed at checkout.

Making a Customized Checkout Page With FunnelKit Builder

We'll walk you through using FunnelKit Builder for woocommerce checkout page customization in this lesson. For setting up the plugin, adhere to the following steps:

• Navigate to Plugins > Add New Plugin in the dashboard of WordPress and look for FunnelKit Builder. Go to the FunnelKit dashboards on the left sidebar after installing and activating the plugin. Select the option to Create Store Checkout from the Quick Setup menu.
• You may use an existing WooCommerce checkout page theme and start from scratch when creating a sales funnel with FunnelKit Builder. Choose Create Store Checkout to select from a variety of funnel templates whether or not you would rather go with the second alternative.
• Adjust the filters according to woocommerce checkout page kinds and builder of pages functionality (Elementor, Divi, Block Editor, Oxygen, and Others) for a more specific search. The free edition only permits a one-page checkout procedure, so take note of that. You must sign up as a pro user in order to put together a checkout page with several steps.
• To view your selected design in greater detail, hover over each of the templates and select the Preview option. Some of you can see how the checkout screen will appear on mobile devices, tablets, and PCs by doing this.
• Once you've selected the ideal layout, click Import This Funnel in the upper right corner of the screen. Click the OK button after selecting the name of your funnel. Select the Preview icon in the Checkout box to change both the layout and the content of the page where you check out.
• Next, click on Edit Checkout from the top bar of the screen to launch the Gutenberg editor. Make changes the same way you would on every other WordPress page. To alter a component's content, font, color, spacing, and size, simply pick any element—such as a text, symbol, checkout button, as well as block container.
• For example, by clicking on the default logo and choosing Replace, you may upload your woocommerce checkout page WooCommerce store logo. Next, select a picture from your machine's file system or upload an additional image from the WordPress multimedia library.
• Select the Preview icon in the woocommerce checkout page customization box to change both the layout and the content of the page where you check out. Utilize the Block item located on the right navigation bar to further arrange your logo. Choose an aspect ratio, add a good image caption, set your logo's width as well as height, and then configure it to Default and Rounded.
• Choose the woocommerce checkout page Form box, then select Style from the menu on the right to alter the look of your page. You may experiment through various editing choices here: Font group. Whether your brand is professional and informal, pick a typeface that best captures your identity.
• Font weight and size. Set the weight of each character and change the text's size to fit with your requirements. While changing the weight makes it easier to highlight particular text sections, raising the font size makes the content simpler to read.
• Orientation. Change the left, center, or right location of your content within the container and page. Vibrance. Modify the payment process page's history, text, and hyperlink colors to better reflect your brand's visual style or bring attention to crucial information. Style of border. To improve the form's aesthetic appeal, adjust the border's style, people of color, width, and radius.

Utilize SeedProd to Personalize Your Checkout Page

With SeedProd, users can also design a unique WooCommerce checkout page. Over one million websites utilize SeedProd, the greatest landing page builder available. It includes over 180 expertly created templates, featuring eCommerce layouts for making lead capture sites and sales pages.

Better yet, SeedProd features complete WooCommerce support and includes specific WooCommerce blocks, which you can utilize to quickly put together a unique checkout page.

SeedProd is an excellent option when you want to change other pages or even provide most popular WordPress Themes for your shop on the internet because it allows you to build a variety of pages. The plugin needs to be downloaded and activated first. 

Note: SeedProd has a free edition, but we're going to utilize the Pro version for this instruction because it includes the necessary WooCommerce blocks already installed. In order to improve sales and conversions, it also connects with any platform for email marketing you may currently be utilizing.

• After activation, input your license key in SeedProd » Settings. This information is available on the SeedProd site under your account. Select "Verify Key" once the license has been provided. Select a template for SeedProd. Next, select "Add New Landing Page" under "SeedProd » Landing Pages."
• Selecting the design for your woocommerce checkout page customization is the next step. The templates from SeedProd have been organized according to several campaign categories, such as 404 pages, and are coming soon. The buttons at the very top of the display allow you to filter SeedProd's templates depending on the kind of campaign.
• It will be easier to put together the page more quickly if you select a design that goes with the kind of page that you want to make. All templates, nevertheless, are entirely adjustable, so you are able to change the style to better suit your web business.
• To begin at the beginning of this guide, choose the "Blank Template" option. Hover your pointer over a design, and finally click the "Checkmark" icon to make your selection. Next, enter a name for your personalized checkout page. Although SeedProd is going to generate a URL depending on the web page title, you're nevertheless free to modify this URL. For instance, by including a few appropriate search terms, you might be able to enhance your WordPress SEO.
• Select "Save and Begin Editing the Page" whenever you've been happy with the data you've input. When you do this, a drag-and-drop editor will open, allowing anyone to create a unique WooCommerce checkout page.
• Select "Save and Continue Editing the Page" whenever you're completely happy with the data you've input. When you do this, a drag-and-drop editor will open, allowing customers to create a unique WooCommerce checkout page.
• Build an attractive checkout page. A live demonstration of the checkout screen appears on the right side of the SeedProd editor, while block settings are displayed on the left. Simply started through causing a header that is branded. A part, which is a group of frequently used blocks, can be used for use here. All you need to do is press down on the "Sections" tab and choose the "header" area.
• Then, click the "Plus" icon while moving the mouse over the "Header 1" area. The design you have chosen now has a header section. You should click to pick that block in order to modify the empty space "Your Logo" first. Next, select the image by clicking on its icon from the choices that appear on the left.
• At this point, you can upload a fresh file from your computer PC and select an image from the multimedia library. There is a navigation menu in the Header 1 section. But this motivates users to leave the check page before making a purchase, so it’s a great notion to remove it. To remove the Nav Menu block, simply click to choose that block. Then, select on the ‘Delete Block’ choice.
• After that, select the call for action button. We suggest setting up a link that allows clients to return to the woocommerce checkout page customization and modify their quantity as well as add more things. To achieve which, type the callback to actions you would like to display for this switch, such as "View Cart" or a word similar.
• Next, fill in the "Link" field with the URL corresponding to your WooCommerce cart page. Customers are able to press this button to go to the cart page. Include cross-sell and upsell content. The rest of the checkout screen has to have the design chosen after that. A sidebar area containing some suggested goods is a great concept because it encourages customers to add additional items to their online cart. In light of this, select "Choose your template" by selecting on the sidebar and content layouts.
• After completing that, select the "Checkout" block from the menu on the left as well as drag it into your layout. Utilizing the options available in the drop-down list on the left, you can alter every aspect of your payment process, like its color system, font type, link color, buttons, as well as many.
• Once the checkout section is acceptable to you, it's time to include a section featuring popular or suggested products. This may boost sales by showcasing different products that customers might find attractive to purchase. Just drag a "Best Selling Products" block onto your website to start this component.
• Now that you have this block setup, you may use the configuration options in the menu on the left. Then, it would be advisable to place a headline over the products with the greatest sales. To add the "Headline" block to your page, just drag it over and place it above the block with popular products.
• Next, click to choose the "Headline" block, then enter the desired heading here. Show user evaluations and star ratings. After you've completed that, we advise adding a block with client testimonials to display social proof. To add the "Testimonials" block to your layout, just locate it and drag it over.
• The look of the testimonials on your website's shop can now be altered. For instance, you may adjust the orientation, add more client testimonials, and modify the coloring of the comment area using the settings on the menu's left side.
• Displaying a star rating beneath your testimonials is an excellent idea as well. When you have already obtained a ton of fantastic reviews, this is an excellent selection. Just locate the "Star Rating" block and drag it underneath the comment block to achieve this.
• Post the WooCommerce Payment Page. Once you're satisfied with the WooCommerce checkout page's appearance, select the dropdown arrow next to "Save" to save and publish it. Next, select the 'Publish' option.
• Give WooCommerce access to your checkout page. Even if you've posted woocommerce checkout page customization, the default design is still being used on a WordPress blog and website. To ensure that WooCommerce directs users to the updated checkout page rather than the old one, you must modify the default URL settings.
• Go to WooCommerce » Settings as well as selecting the "Advanced" option for doing this. Next, select the "Checkout page" option from the drop-down menu and begin entering the full address of the newly-created custom checkout page. Click the page you want to select when it first appears.
• After doing that, save your options by scrolling to the bottom of the web page and selecting "Save changes." The custom payment page will now be used by WooCommerce.

How to Change the Abandonment of Checkout Pages?

When a consumer starts the checkout procedure but stops before finishing their payment, this is recognized as checkout page failure. Like abandoned shopping carts, it's an important challenge for online retailers. The creation of a unique page is an excellent place to start when trying to bring down transaction abandonment rates. But there are lots of other strategies you may use to boost revenue.

Avoid Including Any Additional Fees During Checkout

A buyer expects that the total amount they pay at checkout will be comparable to the total cost of the products. They are likely to abandon the purchase if they find taxes, costly shipping, and other additional costs when they come to the checkout page. If the charges appear reasonable to them, some buyers could decide to proceed with making the purchase. To ensure customers understand what to expect, it is preferable to be completely transparent about your pricing.

We suggest including any extra costs you may have in your product prices when your company incurs a lot of them. The client will find this to be far less confusing. It's also an excellent concept to provide free shipping wherever possible. Make the creation of accounts optional as well as easier.

In addition to adding unneeded complexity to the purchasing process, requiring users to register for an account at checkout may result in higher checkout cancellation rates. If the charges seem reasonable to them, some buyers may choose to proceed with the purchase. To ensure customers are aware of what to expect, it is preferable to be completely forthcoming about your pricing.

Boost Your Email List for Generating Leads:

You could boost your email list and create leads in this way without missing out on revenues.

1. Provide Additional Payment Choices for Checkout:

Most consumers have a favorite way to make payments. This could be a debit card that is in the clients right now and an account with PayPal that is stored on their computer. When your checkout page doesn't accept the method of payment they prefer, clients may sign up. Although it's not feasible to offer every possible payment alternative, the company should try to provide the most widely used ones.

2. Bring up a Timed Popup:

A timed popup can also help lower cart abandonment. With its unique Exit-Intent® technology, OptinMonster is the greatest WordPress popup plugin; it can show popups just as a customer is prepared to leave the shopping cart page. Even better, you can utilize OptinMonster to provide customers with a unique discount coupon if they finish the transaction right away.

3. Create a Customized WooCommerce Cart Page:

You might want to think about personalizing your WooCommerce cart page after streamlining the woocommerce checkout page customization. You may prevent missing out on sales by simplifying the entire purchasing process with optimized cart and checkout pages. For a uniform checkout process for visitors, you can additionally customize both pages with the same logo.

Conclusion